How Long Should a Blog Post Be? Here's What the Data Says in 2023 (2023)

FAQs

How Long Should a Blog Post Be? Here's What the Data Says in 2023? ›

The ideal length of a blog post is anywhere between 750 to 5,000 words. That's the quick answer, but you can already tell by that massive range that the topic deserves a much deeper look. This blog post will explore the average blog post length in 2023 and how you can stay competitive with your blog content.

Some content marketing experts suggest that 1500-2000 words are the ideal length of a blog post. However, many companies and brands stick to shorter blog length guidelines (500-750 words) to honor a specific element of their marketing strategy.

Although your blog post length may vary depending on your topic and audience, it is often best to aim for about 1,500 to 2,000 words for articles or posts.

The world of blogging for business is flourishing and it isn't too late to jump on the bandwagon! In 2023, blogging should be just as relevant as ever, creating awesome results for businesses. With a little bit of time and effort, your carefully crafted blog articles will start to pay off.

Therefore, one of the blogging trends that will be dominant in 2023 is cross-channel promotion. This marketing strategy integrates all your marketing channels and unifies their plans, data, and goals across the board. This is different from multi-channel marketing, which also uses several channels to attract customers.

To recap, it fills about one full page in a Microsoft Word document at a font size of 11 or 12. 500 words is also a standard minimum word count length for writing a blog post on a common subject. That being said, other types of content may require 1000 words, 2000 words or even 2500 words to be really effective.

There is a consensus that articles should be no more than 4,000 words; otherwise, readability suffers. The optimal length is generally thought to be around 2,000–4,000 words; about 1,000–2,000 words for an online blog. But articles of all lengths have potential benefits and drawbacks.

If you are looking for a good rule of thumb, write content between 1,500 and 3,000 words. Medium says the average reading speed of an adult is about 265 words per minute. If you take that rule of thumb, you should write content that is between 5 to 12 minutes.

Which niche is best for blogging in 2023? ›

Blogging is no different than any other business in that you have to identify unique opportunities and be creative when going after them. Blogging isn't dead, it's completely possible to grow a blogging business in 2023.

If you're sinking a lot of money you can't afford into your blog, stop blogging. If you started blogging as a hobby but found you didn't enjoy it, stop. If you're giving it your all, doing everything you can and you're just not attracting an audience, stop. If blogging serves no purpose to you, then stop.

According to recent research, it takes an average of 20 months to start making money with a blog. However, that is just the average. The statistics show that 27% of bloggers start earning money from blogging within 6 months and 38% are making a full-time income within 2 years of starting their blog.

Great blog posts answer readers' questions as quickly and simply as possible, and your headings and subheadings can help accomplish that. Think of them as a continuation of the main idea of your post — use your subheaders to include keywords and topics that naturally follow your main topic and keyword.

Yes – blogging is still a great way to make a living! The rules have changed, but blogging is still as relevant as it was a decade ago. If you want to monetize your blog in 2023, you must stay on top of search intent and Google SERPs.

How many blog posts to make money? ›

Once you're past 10,000 monthly blog pageviews, things start to get lucrative. Only about 10% of blogs consistently exceed 50k average monthly views, and as you approach the 100k point, the revenue can increase dramatically.

A blog post should be well over a minimum of 500-700 words to cover the topic adequately— at least 1,000 words. Longer blog posts need to contain actionable information that will help their readers solve problems.

A 1000-word blog article averages around $50 at the lower end and $175 at the higher end.

From 50 Cents to About $2 Per Word. Starting From $0.10 Per Word for a Basic Blog Post. At Least $250 Per 1,000 Words. $15 to $20 for 1,000 Words Depending on the Topic and Deadline.

Although pacing varies, a 5-minute speech is roughly 750 words. Publication coach Daphne Gray-Grant says that the average person speaks about 125-150 words per minute—meaning 5 minutes of talking would entail about 625-750 words. That's about the typical length of a blog article!

Answer: 1500 words is 3 pages single spaced or 6 pages double spaced.

Generally, a word count of 1000 words will result in around 3-4 pages when using a standard 12-point font and double-spaced. This equates to around 250-333 words per page.

According to a HubSpot study from 2021, the ideal blog post length for SEO should be 2,100-2,400 words. That's a lot longer than the 200- or 500-word blog posts most writers or webmasters think is ideal.

So, how many words should a blog be for SEO? A blog post should contain at least 300 words in order to rank well in the search engines. But long posts (1000 words or more) will rank more easily than short posts. CoSchedule found posts with around 2,500 words typically rank the best.

We advise writing more than 300 words for regular posts or pages, while product descriptions should be over 200 words.

What is the most successful blog niche? ›

Looking at food blogging, this study from RankIQ, shows that food blogging is the most profitable niche and it generates the highest median income for this type of bloggers. Food blogs also make up most of the blogs with more than 50,000 average visitors a month, compared to other blog niches.

Bloggers should have at least 10 to 15 posts ready to post before launching their blog in order to bring in meaningful traffic. Of course, that's just to start your blog. To build a decent following and sustain good traffic, you need to keep adding new blog content regularly.

Blogging isn't dead — it has simply evolved into something bigger than itself. It's part of a larger picture, one called content marketing. (This is what has replaced the “blogging” of yesteryear.) In a REALLY simplified nutshell — your Google ranking is more often than not directly related to your marketing efforts.

Most experts agree that blogging two to four times per week is the best way to see increased traction from your content. This equates to somewhere around eleven to sixteen posts a month, depending on how set you are on the actual times per week you post new content.

Bloggers who publish more often see better results. Those who post two to six times per week are most likely to report “strong results” (32% of respondents), followed by bloggers who post weekly (27%).

Too many bloggers quit because they're not yet seeing the progress they want. But every successful blogger will also tell you that it took time to get readers and to make a steady income (myself included). Take a look at your blog's key metrics today—compared with six months ago, or a year ago.

There's no hard and fast rule, but 1000 words is a good target to aim for. A 1000-word blog post can give you enough space to explore your topic in-depth, without being so long that it will lose readers' attention. Of course, there are exceptions – sometimes a shorter or longer post is more appropriate.

If you're a blogger just getting started (with little traffic), you may need four to five months to make your first $100. But, bloggers with experience and good quality established traffic on their website can rather quickly and significantly increase their earnings by using a website improvement platform like Ezoic.

What is the average income of a blog? ›

On average, bloggers make around $45,000—with most bloggers earning somewhere between $38,440 to $51,906. However, there are a lot of variables that'll influence how much money you make blogging, so keep reading and I'll explain how to set the right expectations for your blog income.

Some bloggers make no money, whereas some bloggers make more than enough to build a career around their blog. That being said, on average, a successful and established blogger can make around $45,000 per year. In your first year of blogging, you can expect to make around $500-$2000 per month.

Getting over 1,000 views per day is good for a blog.

This is if you're trying to monetize your blog. If you're starting a new blog or are simply looking for a creative outlet, then 100 views a day is plenty good.

On this basis, here's why 95 percent of bloggers fail to make serious money.

After in-depth industry research and analyzing our very own results from the Wix Blog, we've found that the ideal blog post length is between 1,500 - 2,500 words, with a sweet spot right at 2,450.

Blog Header

Your blog's header is the first thing most visitors will notice, so it's important to make a good first impression. The header could just be the name of your blog in a fancy font, but it's better to have a banner image that reflects the theme of your content.

Morning posts tend to have higher click-through rates. Research suggests Mondays are best for website posting, especially when it comes to higher page views and more traffic. Social media blogs posted on Sundays can mean more views and higher share rates.

The best blog length for SEO in 2023 is 1,760-2,400 Words.

In fact, blog posts with over 1,000 words tend to perform better on average. It is also worth noting that, at a minimum, blog posts should aim for at least 300 words to avoid being classified as 'thin content' on your website.

The Optimal Blog Post Length for Various Content Types

Our research suggests that articles with 3,000+ words generate the most organic traffic. However, other metrics, such as social shares, follow a different logic. Let's look at the suggested blog post length based on specific blog post types and formats.

Is 5000 words too long for a blog post? ›

Can a Blog Post Be Too Long? Longer posts tend to do better in Google rankings — the sweet spot seems to hover around the 2,500-word mark — but that doesn't mean that a 5,000-word blog post is too long. Comprehensive content that adds value to your reader should be your main goal.

The top three niches for 2023 are e-commerce, health and wellness, and AI. E-commerce is the fastest-growing industry of the year with increasing demand from consumers for online shopping experiences.

Yes – blogging is still alive and kicking in 2023. And it's likely to stay relevant and profitable for many more years. You just need to adapt to the changes in how people search, consume, and interact with online content.

In 2023, SEO will remain a crucial component of any online marketing strategy. With millions of websites competing for the top spot on search engine results pages (SERPs), businesses will need to implement SEO best practices to ensure their site ranks high on the SERP.

Now, these are enough reasons why SEO is worth the investment in 2023. Not only does it help businesses rank higher in search engine results but it allows them to target users across multiple channels, such as voice search, mobile devices and social media.

Statistics that say no, people don't read long-form content:

People spend 74% of their viewing time on just the first two screenfuls of content. Only 14% of viewing time is spent past three screens. (Nielsen) More than half of readers spend less than 15 seconds on a page.

At the very least, if you're going to write short blogs, try to hit at least the 300-word mark. A post between 400-600 words is widely considered the “standard” length, and it's a good middle ground if you're looking to get more social shares and comments.

Some people can turn out a 500-word blog post in 30 minutes — and some people can't even do it in hours. It depends on the writer and how familiar they are with the topic. Freelance writers working in the industry can write a 500-word article in less than 1 hour.

A 1000-word blog article averages around $50 at the lower end and $175 at the higher end.

Another freelance writer uses a calculator to price projects and typically uses the following range for blog posts: 1000-1500 words: USD 600. 1500-2000 words: USD 700. 2000-2500 words: USD 800.